{"id":40605,"date":"2016-12-10T20:05:09","date_gmt":"2016-12-10T19:05:09","guid":{"rendered":"https:\/\/luxury.acorn.studio\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/"},"modified":"2021-02-26T10:53:56","modified_gmt":"2021-02-26T09:53:56","slug":"castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/en\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/","title":{"rendered":"Casta\u00f1er: de la humilde alpargata al mundo de la alta costura"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>El comienzo<\/strong><\/p>\n<p style=\"text-align: justify;\">Cuando <strong>Luis<\/strong> <strong>Casta\u00f1er<\/strong> y su primo <strong>Tom\u00e1s<\/strong> <strong>Serra<\/strong> decidieron tomar la senda de la confecci\u00f3n en <strong>1927<\/strong> fundando el <strong>primer taller de creaci\u00f3n de alpargatas de la marca en Banyoles (Gerona)<\/strong>, poco se esperaban que, bastantes d\u00e9cadas m\u00e1s tarde, las generaciones posteriores de la firma conseguir\u00edan subir sus humildes alpargatas a lo alto de una <strong>pasarela de la moda de alta costura. <\/strong>Y todo, de una forma de lo m\u00e1s inesperada.<\/p>\n<p style=\"text-align: justify;\">En los inicios, durante la Guerra Civil en Espa\u00f1a, la empresa fue nacionalizada y los soldados eran enviados al frente con sus confecciones, las tradicionales <strong>alpargatas de siete cintas<\/strong> (\u00abespardenyes de set vetes\u00bb, en catal\u00e1n). Los momentos m\u00e1s crudos para la firma vendr\u00edan despu\u00e9s, tras la guerra, cuando la expansi\u00f3n de la industrializaci\u00f3n muchos campesinos emigraron a las grandes ciudades en busca de trabajo y sustituyeron su sencillo calzado de esparto por zapatos m\u00e1s elaborados. Pero <a href=\"http:\/\/www.castaner.com\/es-es\"><strong>Casta\u00f1er<\/strong><\/a> no se rindi\u00f3, sab\u00eda que vendr\u00edan tiempos mejores. Hab\u00eda que lanzarse fuera de Espa\u00f1a.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/12\/castan\u0303er-heritage_LuxurySpain-e1481490265943.jpeg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-12031\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/12\/castan\u0303er-heritage_LuxurySpain-e1481490265943.jpeg\" alt=\"castan%cc%83er-heritage_luxuryspain\" width=\"500\" height=\"337\" \/><\/a><\/p>\n<p><strong>Los 60 y 70:<\/strong> <strong>Casta\u00f1er se expande<br \/>\n<\/strong><\/p>\n<p style=\"text-align: justify;\">Como en todo, llega un momento en que toca renovarse para seguir en pie. Para <strong>Casta\u00f1er<\/strong>, eso fue en los <strong>a\u00f1os 60<\/strong>, fruto de un relevo generacional y la consiguiente reinvenci\u00f3n de la firma: <strong>Lorenzo Casta\u00f1er<\/strong> e <strong>Isabel<\/strong>, su mujer, dan un giro al negocio y a\u00f1aden un <strong>toque de color<\/strong> a sus tradicionales alpargatas, convierti\u00e9ndolas en el <strong>calzado mediterr\u00e1neo de moda<\/strong>. Con ello, conseguir\u00edan cautivar la mirada de m\u00faltiples <strong>intelectuales<\/strong>, <strong>artistas<\/strong> y <strong>grandes<\/strong> <strong>personalidades<\/strong>, quienes pasar\u00edan a ser aut\u00e9nticos seguidores de la firma.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/12\/alpargatas_Castan\u0303er_LuxurySpain.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-12033\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/12\/alpargatas_Castan\u0303er_LuxurySpain.png\" alt=\"alpargatas_castan%cc%83er_luxuryspain\" width=\"834\" height=\"249\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">No obstante,\u00a0 el <strong>gran <em>boom<\/em><\/strong> a\u00fan estaba por llegar. Un encuentro casual con el dise\u00f1ador <strong>Yves Saint Laurent<\/strong> en una feria en el Par\u00eds de los <strong>a\u00f1os 70<\/strong> ser\u00eda el <strong>punto culminante de la empresa alpargatera<\/strong>: el modisto les pidi\u00f3 nada m\u00e1s ni nada menos que el inusitado encargo de una <strong>alpargata con cu\u00f1a<\/strong> para su firma. Y as\u00ed lo hicieron, aceptaron el reto y se convirtieron en la <strong>marca de calzado pionera<\/strong> de la historia en realizar <strong>este tipo de zapato<\/strong>. La original era una alpargata plana en blanco, negro o azul, pero <strong>Saint Laurent<\/strong> la quiso con tac\u00f3n y desde entonces, <strong>Casta\u00f1er<\/strong> ha ido renov\u00e1ndola a\u00f1o tras a\u00f1o.<\/p>\n<p style=\"text-align: justify;\">Esta oportunidad les abrir\u00eda muchas puertas, llevando sus alpargatas a las colecciones de las principales firmas de moda de todo el mundo, y pasando a ser un fondo de armario imprescindible para muchos. Su \u00e9xito tambi\u00e9n les llev\u00f3 a abrir su primera tienda en Barcelona en el a\u00f1o 1994, la primera de muchas otras de las que tiene en ciudades como Madrid, Par\u00eds, Saint Tropez o Tokio, entre otras.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/12\/castan\u0303er_zapatos_lasa_luxuryspain-e1481490389423.jpeg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-12029\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/12\/castan\u0303er_zapatos_lasa_luxuryspain-e1481490389423.jpeg\" alt=\"castan%cc%83er_zapatos_lasa_luxuryspain\" width=\"500\" height=\"500\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Casta\u00f1er, hoy en d\u00eda<\/strong><\/p>\n<p style=\"text-align: justify;\">Pese a que sus inicios fuesen muy arraigados a la est\u00e9tica campestre, en la actualidad la <strong>riqueza<\/strong> <strong>de<\/strong> <strong>estilos<\/strong>, patrones, suelas y empeines es muy variada y atrevida: desde <strong>botas<\/strong> y <strong>botines<\/strong> a <strong>sandalias<\/strong>, <strong>zuecos<\/strong> o los m\u00e1s deportivos\u00a0<strong><em>sneakers<\/em><\/strong>. Adem\u00e1s, a parte de su destreza en la elaboraci\u00f3n de zapatos,\u00a0 lo que est\u00e1 entre sus creaciones son tambi\u00e9n magn\u00edficos <strong>complementos<\/strong> tales como una gran variedad de <strong>bolsos<\/strong> de todos los estilos, as\u00ed como <strong>fulares<\/strong>, <strong>sombreros<\/strong> y otros <strong>accesorios<\/strong>. Todos ellos creados con la misma ilusi\u00f3n que pusieron en aquel primer par de alpargatas que idearon hace tantos y tantos a\u00f1os.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/12\/castan\u0303er_bolso_luxuryspain-e1481490410100.jpeg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-12027\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/12\/castan\u0303er_bolso_luxuryspain-e1481490410100.jpeg\" alt=\"castan%cc%83er_bolso_luxuryspain\" width=\"500\" height=\"500\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Y es que a d\u00eda de hoy la familia <strong>Casta\u00f1er<\/strong> sigue al pie del ca\u00f1\u00f3n con la <strong>intuici\u00f3n<\/strong>, el <strong>entusiasmo<\/strong>, la <strong>tradici\u00f3n<\/strong> y la <strong>artesan\u00eda<\/strong> que caracteriza a la firma, sabi\u00e9ndose adaptar siempre a los <strong>nuevos<\/strong> <strong>tiempos<\/strong> y a las <strong>necesidades<\/strong> de los clientes, para que puedan seguir viendo en la firma las <strong>ra\u00edces<\/strong> <strong>mediterr\u00e1neas<\/strong> y la vocaci\u00f3n cosmopolita que hacen de <strong>Casta\u00f1er <\/strong>una marca <strong>atemporal<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/12\/castan\u0303er_zapatos_luxuryspain-e1481490793169.jpeg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-12035\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/12\/castan\u0303er_zapatos_luxuryspain-e1481490793169.jpeg\" alt=\"castan%cc%83er_zapatos_luxuryspain\" width=\"500\" height=\"326\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comienzo Cuando Luis Casta\u00f1er y su primo Tom\u00e1s Serra decidieron tomar la senda de la confecci\u00f3n en 1927 fundando el primer taller de creaci\u00f3n de alpargatas de la marca [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":38641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[60],"tags":[1783,1418,2392,2634,1423,1684,1951,1751],"featured_categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - 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