{"id":43463,"date":"2019-04-09T14:53:43","date_gmt":"2019-04-09T12:53:43","guid":{"rendered":"https:\/\/luxury.acorn.studio\/la-union-conquista-los-paladares-mas-exigentes-a-traves-de-su-marca-shybari\/"},"modified":"2021-03-02T13:08:14","modified_gmt":"2021-03-02T12:08:14","slug":"la-union-conquista-los-paladares-mas-exigentes-a-traves-de-su-marca-shybari","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/en\/la-union-conquista-los-paladares-mas-exigentes-a-traves-de-su-marca-shybari\/","title":{"rendered":"La Uni\u00f3n conquista los paladares m\u00e1s exigentes a trav\u00e9s de su marca Shybari"},"content":{"rendered":"<p><a href=\"https:\/\/www.shybari.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Shybari<\/strong><\/a>, la marca luxury de La Uni\u00f3n, se encuentra ya en el mercado de distribuci\u00f3n agroalimentaria. A trav\u00e9s de dos l\u00edneas de marca, Selection y Tradition. <strong>Shybari<\/strong> incluye en su gama de productos nuevas variedades exclusivas entre los que destaca el <strong>Pimiento Chocolate<\/strong>, productos diferenciales por sus beneficios organol\u00e9pticos y nutricionales ofreciendo al consumidor una experiencia gustativa sublime.<\/p>\n<p>Emilio de la Cal, Director de Marketing explica que \u201c<em>tras un proceso de estudios de necesidades de consumidor, nos dimos cuenta de que el sector estaba demandando productos de lujo, un segmento por encima del Premium gourmet, para los paladares m\u00e1s exigentes<\/em>\u201d. Adem\u00e1s matiza que \u201c<em>se apost\u00f3 desde el primer momento por el segmento de lujo porque, tanto cliente directo como productor, cuentan con un valor a\u00f1adido a la hora de adquirir o producir su producto\u201d.<\/em><\/p>\n<p><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2019\/04\/BgonPimiento-LaUnion016-e1554821334319.jpg\"><img class=\"aligncenter size-full wp-image-19985\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2019\/04\/BgonPimiento-LaUnion016-e1554821334319.jpg\" alt=\"Shybari-pimiento-LuxurySpain\" width=\"950\" height=\"633\" \/><\/a><\/p>\n<p>Por su parte, Jes\u00fas M. Barranco, Director General de <strong>La Uni\u00f3n<\/strong>, afirma que \u201c<em>hemos dado un salto cualitativo con esta marca y pretendemos que, tanto los productores agr\u00edcolas como supermercados, tengan una herramienta de lujo para poder competir en un mercado tan exigente como el agroalimentario aportando valor al mercado<\/em>\u201d. Barranco termina comentando que \u201c<em>La Uni\u00f3n trabaja d\u00eda a d\u00eda para adaptar sus productos a las necesidades del mercado y as\u00ed podamos darle una herramienta m\u00e1s a uno de los pilares de nuestro modelo, el agricultor\u201d.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shybari, la marca luxury de La Uni\u00f3n, se encuentra ya en el mercado de distribuci\u00f3n agroalimentaria. A trav\u00e9s de dos l\u00edneas de marca, Selection y Tradition. Shybari incluye en su [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":43464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[36],"tags":[1418,4012,1423,4013,3884,4014],"featured_categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Uni\u00f3n conquista los paladares m\u00e1s exigentes a trav\u00e9s de su marca Shybari - Luxury Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxuryspain.es\/en\/la-union-conquista-los-paladares-mas-exigentes-a-traves-de-su-marca-shybari\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Uni\u00f3n conquista los paladares m\u00e1s exigentes a trav\u00e9s de su marca Shybari - Luxury Spain\" \/>\n<meta property=\"og:description\" content=\"Shybari, la marca luxury de La Uni\u00f3n, se encuentra ya en el mercado de distribuci\u00f3n agroalimentaria. A trav\u00e9s de dos l\u00edneas de marca, Selection y Tradition. 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