{"id":67363,"date":"2023-03-28T08:45:28","date_gmt":"2023-03-28T06:45:28","guid":{"rendered":"https:\/\/luxuryspain.es\/?p=67363"},"modified":"2023-03-23T13:35:00","modified_gmt":"2023-03-23T12:35:00","slug":"engel-volkers-presenta-su-nueva-identidad","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/en\/engel-volkers-presenta-su-nueva-identidad\/","title":{"rendered":"Engel & V\u00f6lkers presenta su nueva identidad"},"content":{"rendered":"

Engel & V\u00f6lkers<\/strong><\/a>, miembro de la Asociaci\u00f3n Espa\u00f1ola del Lujo<\/strong><\/a>, presenta su nueva identidad corporativa<\/strong>. La nueva marca refleja el crecimiento<\/strong> de la empresa a lo largo de los \u00faltimos a\u00f1os, y c\u00f3mo la digitalizaci\u00f3n ha formado parte de este crecimiento.<\/strong><\/p>\n

\"\"<\/strong><\/a><\/p>\n

El perfeccionamiento de la marca<\/strong> se ha llevado a cabo en los \u00faltimos dos a\u00f1os en un intenso proceso creativo<\/strong> en colaboraci\u00f3n con la agencia internacional de dise\u00f1o Saffron y el estudio tipogr\u00e1fico Dalton Maag.<\/strong><\/p>\n

\u201cLa nueva marca y la ic\u00f3nica villa, ahora separada, combinan herencia y modernidad, mostr\u00e1ndose al mismo tiempo clara y atemporales.\u201d Seg\u00fan Christian V\u00f6lkers, fundador y presidente del Consejo Asesor de Engel & V\u00f6lkers:\u00a0<\/strong><\/p>\n

\"\"<\/strong><\/a><\/p>\n

Nueva identidad<\/h4>\n

En un sector que evoluciona constantemente para intentar dar respuesta a la creciente demanda, las fluctuaciones del mercado y la digitalizaci\u00f3n, los valores de Engel & V\u00f6lkers se han mantenido inalterables durante m\u00e1s de 40 a\u00f1os.<\/strong> \u201cCompetencia, exclusividad y pasi\u00f3n<\/strong> son los tres ejes sobre los que pivota nuestra identidad de marca.\u201d Se\u00f1ala Sven Odia, CEO de Engel & V\u00f6lkers.<\/strong><\/p>\n

Los cambios m\u00e1s significativos en la marca incluyen: modificaciones en el logotipo<\/strong> y la creaci\u00f3n de un tipo de letra personalizado.<\/strong><\/p>\n

La emblem\u00e1tica villa del \u201c414 Elbchaussee\u201d de Hamburgo<\/strong> se\u00a0ha adaptado y separado de la marca.<\/strong><\/p>\n

Se ha desarrollado una tipograf\u00eda especial<\/strong> que refleja el car\u00e1cter premium \u00fanico de Engel & V\u00f6lkers<\/strong> con su moderna simplicidad<\/strong>, adem\u00e1s de estar optimizada, tanto en el entorno digital como en el anal\u00f3gico.<\/p>\n

\"\"<\/strong><\/a><\/p>\n

\u201cLa misi\u00f3n<\/strong> era perfeccionar nuestra marca digital<\/strong> y que a la vez reflejara el crecimiento de la empresa y el posicionamiento premium<\/strong>. Nuestro proyecto cre\u00f3 un sistema de dise\u00f1o vivo y una infraestructura para distribuir los nuevos activos. Activos que son de nuestra propiedad celebrando la fuerte herencia de nuestra marca y llev\u00e1ndola a una nueva era.\u201d Explica Lara Maier, responsable de gesti\u00f3n de marca de Engel & V\u00f6lkers.<\/strong><\/p>\n

\"\"<\/strong><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Engel & V\u00f6lkers, miembro de la Asociaci\u00f3n Espa\u00f1ola del Lujo, presenta su nueva identidad corporativa. La nueva marca refleja el crecimiento de la empresa a lo largo de los \u00faltimos […]<\/p>\n","protected":false},"author":10,"featured_media":67381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[39],"tags":[4876,1646,4429,1819,4877,2455],"featured_categories":[],"acf":[],"yoast_head":"\nEngel & V\u00f6lkers presenta su nueva identidad<\/title>\n<meta name=\"description\" content=\"Engel & V\u00f6lkers presenta su nueva identidad corporativa. 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