{"id":39068,"date":"2011-11-25T11:12:00","date_gmt":"2011-11-25T10:12:00","guid":{"rendered":"https:\/\/luxury.acorn.studio\/cristina-martin-impartio-una-clase-sobre-el-lujo-en-eserp-2\/"},"modified":"2021-02-24T13:10:12","modified_gmt":"2021-02-24T12:10:12","slug":"cristina-martin-impartio-una-clase-sobre-el-lujo-en-eserp-2","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/cristina-martin-impartio-una-clase-sobre-el-lujo-en-eserp-2\/","title":{"rendered":"Cristina Mart\u00edn imparti\u00f3 una clase sobre el Lujo en ESERP"},"content":{"rendered":"
El viernes pasado, la Presidenta de la Asociaci\u00f3n Espa\u00f1ola del Lujo, Cristina Mart\u00edn Blasi, ha repartido una clase master en la Universidad ESERP de Barcelona sobre qu\u00e9 es el Lujo y sobre las oportunidades que crea el sector actualmente a pesar de la crisis.<\/div>\n

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\u201cEl mercado de lujo es muy apetecible y  sigue en alza. De hecho, s\u00f3lo en nuestro pa\u00eds movi\u00f3 en 2010 alrededor de 3.600 millones de euros, un 8% m\u00e1s que el a\u00f1o anterior<\/b> <\/b>y que, adem\u00e1s, genera empleo. Unos buenos datos a los que ha contribuido el consumo por parte de los extranjeros que ha paliado el descenso de este consumo interno\u201d, seg\u00fan Cristina Mart\u00edn.<\/div>\n
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Las recientes salidas a bolsa de Prada, Jimmy Choo y Salvatore Ferragamo han dado el protagonismo a un sector que est\u00e1 en un momento de grandes cambios. Ya no es s\u00f3lo el hecho de que Jimmy Choo o Prada hayan salido a bolsa en Hong Kong o que Salvatore Ferragamo haya anunciado su salida a bolsa en Mil\u00e1n este mismo a\u00f1o. Las firmas del lujo llevan todo 2011 muy activas, con importantes operaciones corporativas que han implicado a marcas emblem\u00e1ticas como  Bulgari, Gaultier, Clergerie o Moncler. <\/div>\n
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Tendencias: hay m\u00e1s ricos y son m\u00e1s fieles <\/b>
Se ve que las dos grandes tendencias que afectan al sector son la fortaleza del consumo de lujo y la lealtad de los ricos hacia algunas marcas concretas. Pero, adem\u00e1s, el \u00faltimo informe del banco de inversi\u00f3n Bofa Merrill Lynch y la consultora Capgemini, se\u00f1ala que el n\u00famero de ricos en el mundo ha aumentado en 2010.<\/p>\n

El n\u00famero de millonarios (personas con  un mill\u00f3n de d\u00f3lares en activos financieros) aument\u00f3 el a\u00f1o pasado un 8,3% con respecto a 2009, hasta los 10,9 millones de personas. Y por procedencia, \u201clos mercados emergentes ya representan 40% de las ventas y 70% de beneficios de muchos grupos de lujo -muy por encima de 15% en 1999- y pueden llegar al 60% para 2020, sobre todo porque la penetraci\u00f3n es a\u00fan bastante incompleta \u2013en China, por ejemplo, es dif\u00edcil encontrar tiendas de lujo fuera de las ciudades m\u00e1s grandes.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

El viernes pasado, la Presidenta de la Asociaci\u00f3n Espa\u00f1ola del Lujo, Cristina Mart\u00edn Blasi, ha repartido una clase master en la Universidad ESERP de Barcelona sobre qu\u00e9 es el Lujo […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[60],"tags":[],"featured_categories":[],"acf":[],"yoast_head":"\nCristina Mart\u00edn imparti\u00f3 una clase sobre el Lujo en ESERP - Luxury Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxuryspain.es\/cristina-martin-impartio-una-clase-sobre-el-lujo-en-eserp-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cristina Mart\u00edn imparti\u00f3 una clase sobre el Lujo en ESERP - 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