{"id":39125,"date":"2011-03-21T19:56:00","date_gmt":"2011-03-21T18:56:00","guid":{"rendered":"https:\/\/luxury.acorn.studio\/pekin-prohibira-el-lujo-decadente-en-la-publicidad-2\/"},"modified":"2021-02-24T13:10:21","modified_gmt":"2021-02-24T12:10:21","slug":"pekin-prohibira-el-lujo-decadente-en-la-publicidad-2","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/pekin-prohibira-el-lujo-decadente-en-la-publicidad-2\/","title":{"rendered":"Pek\u00edn prohibir\u00e1 el lujo decadente en la publicidad"},"content":{"rendered":"<div><b>En adelante no se podr\u00e1n adjetivar libremente los productos o emplear expresiones que promuevan \u201cuna cultura pol\u00edtica insana\u201d que inciten al \u201chedonismo, el imperialismo feudal, la adoraci\u00f3n de lo extranjero, la aristocracia\u201d&#8230;<\/b><\/div>\n<div><\/div>\n<div>\n<div><img alt=\"Pek\u00edn prohibir\u00e1 el lujo decadente en la publicidad\" height=\"283\" src=\"http:\/\/images.china.cn\/attachement\/jpg\/site1006\/20110322\/001fd04cfc620ef278fd0e.jpg\" width=\"400\" \/><\/div>\n<\/div>\n<div>\n<div>Las autoridades de Pek\u00edn han decidido <b>poner freno al culto del lujo y el hedonismo que propagan los anuncios y la publicidad en la ciudad.<\/b> El departamento de industria y comercio de la capital china anunci\u00f3 el pasado d\u00eda 17 la puesta en marcha de <b>regulaciones nuevas sobre el contenido de los anuncios publicitarios<\/b>, seg\u00fan un art\u00edculo de \u2018Nandu Xun\u2019<\/div>\n<div>As\u00ed, en adelante <b>no se podr\u00e1n adjetivar libremente los productos o emplear expresiones que promuevan \u201cuna cultura pol\u00edtica insana\u201d<\/b> que inciten al \u201chedonismo, el imperialismo feudal, la adoraci\u00f3n de lo extranjero, la aristocracia\u201d o el uso de palabras vulgares, groseras o lenguaje soez.<\/div>\n<div>Seg\u00fan dicho departamento, el objetivo es <b>hacer frente al culto del lujo y otras actitudes que no se corresponden con la \u201ccivilizaci\u00f3n espiritual\u201d ni los valores tradicionales de China,<\/b> as\u00ed como luchar contra las estafas y la publicidad fraudulenta.<\/div>\n<div>El pa\u00eds asi\u00e1tico ha experimentado una eclosi\u00f3n sin precedentes del mercado de los productos de lujo. Los chinos se han convertido en unos de los principales consumidores mundiales de productos de alto nivel.<\/div>\n<div>La demanda y el potencial es tal que muchas empresas recurren a estrategias de m\u00e1rketing basadas en exaltar el car\u00e1cter exclusivo y casi \u201caristocr\u00e1tico\u201d de sus productos, algo que conlleva tambi\u00e9n un aumento sustancial del precio. Adem\u00e1s, la vinculaci\u00f3n del lujo y la calidad \u2018de alto nivel\u2019 con las marcas extranjeras afectar\u00eda tambi\u00e9n a los productos de fabricaci\u00f3n china.<\/div>\n<div>Las nuevas regulaciones entrar\u00e1n en vigor <b>a partir del d\u00eda 15 de abril,<\/b> fecha a partir de la cual se llevar\u00e1n a cabo inspecciones para garantizar que todos los anuncios publicitarios en zonas exteriores se atengan a estas exigencias de rigor.<\/div>\n<div><\/div>\n<div>Fuente: <a>www.<\/a><a>spanish.china.org.cn<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En adelante no se podr\u00e1n adjetivar libremente los productos o emplear expresiones que promuevan \u201cuna cultura pol\u00edtica insana\u201d que inciten al \u201chedonismo, el imperialismo feudal, la adoraci\u00f3n de lo extranjero, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[60],"tags":[],"featured_categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - 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