{"id":39142,"date":"2011-11-10T13:11:00","date_gmt":"2011-11-10T12:11:00","guid":{"rendered":"https:\/\/luxury.acorn.studio\/entrevista-en-expansion-con-nuestra-presidenta-cristina-martin-blasi-2\/"},"modified":"2021-02-24T13:10:14","modified_gmt":"2021-02-24T12:10:14","slug":"entrevista-en-expansion-con-nuestra-presidenta-cristina-martin-blasi-2","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/entrevista-en-expansion-con-nuestra-presidenta-cristina-martin-blasi-2\/","title":{"rendered":"Entrevista en Expansi\u00f3n con nuestra Presidenta, Cristina Mart\u00edn Blasi"},"content":{"rendered":"<div><\/div>\n<div>\n<div><b>Cristina Mart\u00edn Blasi: \u00abEn Espa\u00f1a no sabemos ni vendernos ni unirnos\u00bb<\/b><\/div>\n<\/div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><a><img border=\"0\" src=\"http:\/\/4.bp.blogspot.com\/-P__NXPGfUTo\/TrvFCZtif6I\/AAAAAAAAATQ\/hYX3u9WKCPM\/s1600\/cris.JPG\" \/><\/a><\/div>\n<p><\/p>\n<div>Entrevista con la presidenta de la Asociaci\u00f3n en el hotel Ritz de Madrid<\/div>\n<\/div>\n<div>\n<\/div>\n<div>M\u00e1s de treinta empresas de sectores como la hosteler\u00eda, restauraci\u00f3n, salud y belleza, moda, gastronom\u00eda o el de los autom\u00f3viles forman parte de la Asociaci\u00f3n Espa\u00f1ola del Lujo.<\/div>\n<div><\/div>\n<div>Es un mercado muy apetecible y que sigue en alza. De hecho, <b>s\u00f3lo en nuestro pa\u00eds movi\u00f3 en 2010 alrededor de 3.600 millones de euros, un 8% m\u00e1s que el a\u00f1o anterior <\/b>y que, adem\u00e1s, genera empleo, seg\u00fan Cristina Mart\u00edn Blasi (Barcelona, 1987), presidenta ejecutiva de la Asociaci\u00f3n Espa\u00f1ola del Lujo. Unos buenos datos a los que ha contribuido el consumo por parte de los extranjeros que ha paliado el descenso de este consumo interno. Sin embargo, y a pesar de estos resultados en alza, el lujo espa\u00f1ol fuera de nuestras fronteras a\u00fan no goza de suficiente reconocimiento. <\/div>\n<div>Y pone dos ejemplos bien esclarecedores. \u00abEs una pena que el aceite espa\u00f1ol se exporte a Italia, se envase all\u00ed y se considere italiano; o que firmas internacionales que usan una piel excelente y no se sepa que esa piel lleva sello espa\u00f1ol. Detr\u00e1s de esos ejemplos se esconden firmas de nuestro pa\u00eds. Lo que ocurre es que no sabemos ni unirnos ni vendernos\u00bb, asegura.<\/div>\n<div>Con la intenci\u00f3n de reunir a empresas del sector y darlas a conocer, primero en Espa\u00f1a, y m\u00e1s tarde fuera de nuestras fronteras, Cristina Mart\u00edn Blasi decidi\u00f3, despu\u00e9s de estudiar un m\u00e1ster en Direcci\u00f3n y gesti\u00f3n de empresas de lujo y conocer de primera mano la realidad del sector en nuestro pa\u00eds, crear esta asociaci\u00f3n a principios del a\u00f1o pasado. \u00abVi que no exist\u00eda ninguna entidad que aglutinara a estas compa\u00f1\u00edas, por lo que me puse en contacto con varios empresarios para analizar que realmente exist\u00eda esta necesidad y la forma de potenciar el proyecto\u00bb, recuerda.<\/div>\n<div><\/div>\n<div><b>Un \u2018Colbert\u2019 a la espa\u00f1ola<\/b><br \/>Mart\u00edn Blasi ten\u00eda a <b>Beatriz de Orle\u00e1ns,<\/b> <b>\u2013hoy en d\u00eda presidenta honor\u00edfica de la asociaci\u00f3n\u2013 como referente en el sector, \u00abya que ella hab\u00eda sido la primera consejera delegada al frente de una marca como Dior. Me puse en contacto con ella, que, adem\u00e1s, ya ten\u00eda una cierta experiencia en este sentido por haber formado parte del comit\u00e9 Colbert \u2013<\/b>grupo que aglutina a 75 marcas de lujo franc\u00e9s y que suponen una cuarta parte del volumen de este negocio en el mundo y me coment\u00f3 que tambi\u00e9n ella se hab\u00eda planteado de necesidad de crear una agrupaci\u00f3n similar\u00bb.<\/div>\n<div>\u00c9ste fue el germen de la Asociaci\u00f3n Espa\u00f1ola del Lujo, que <b>naci\u00f3 con seis empresas y que en la actualidad cuenta ya con m\u00e1s de treinta en su haber.<\/b> Hosteler\u00eda, restauraci\u00f3n, salud y belleza, moda, gastronom\u00eda o autom\u00f3viles son algunos de los sectores representados por ahora, a los que se suman otros como alta joyer\u00eda o artesan\u00eda y formaci\u00f3n.<\/div>\n<div><\/div>\n<div>As\u00ed, <b>bajo el emblema Luxury Spain, que pretende servir de marca paraguas para las empresas que comparten valores como excelencia, calidad y exclusividad<\/b>, se aglutinan firmas como los hoteles Ritz y Villamagana de Madrid, Omm y La Florida en Barcelona; las firmas de cosm\u00e9tica Maria Galland, Germaine de Capuccini, Mesoesteic y Alquimia; los centros de belleza Carmen Navarro; la agencia de viajes de lujo Tandem Luxury Travel, el restaurante Lhardy, el chef Sergi Arola, el Sha Wellness Clinic o la dise\u00f1adora Elena Benarroch. \u00abLo cierto es que la acogida por parte de las empresas ha sido muy buena porque realmente es una necesidad para darse a conocer. Es muy importante la uni\u00f3n. Uno puede intentar venderse, pero luchar contracorriente es m\u00e1s dif\u00edcil si se va solo. La uni\u00f3n agiliza el proceso de darse a conocer\u00bb.<\/div>\n<div><\/div>\n<div>Y aunque la asociaci\u00f3n s\u00f3lo ha empezado a dar sus primeros pasos \u00aby primero queremos alcanzar fuerza suficiente por nosotros mismos\u00bb, bajo la premisa de que la uni\u00f3n hace la fuerza, ya ha tenido contactos con otras entidades similares de pa\u00edses como Estados Unidos, Argentina o la Asociaci\u00f3n Mundial del Lujo, con sede en China. <b>\u00abLa meta es conseguir que el lujo espa\u00f1ol sea un punto de referencia, como ya lo es en otros pa\u00edses, como en Emiratos \u00c1rabes\u00bb,<\/b> concluye Mart\u00edn Blasi.<\/div>\n<div><\/div>\n<div>M\u00e1s info | http:\/\/www.ellujohablaspanish.com\/p\/about.html <\/div>\n<div>Fuente | <a>Expansi\u00f3n<\/a><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cristina Mart\u00edn Blasi: \u00abEn Espa\u00f1a no sabemos ni vendernos ni unirnos\u00bb Entrevista con la presidenta de la Asociaci\u00f3n en el hotel Ritz de Madrid M\u00e1s de treinta empresas de sectores [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[60],"tags":[],"featured_categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - 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