{"id":40519,"date":"2016-06-16T16:49:35","date_gmt":"2016-06-16T14:49:35","guid":{"rendered":"https:\/\/luxury.acorn.studio\/las-tendencias-publicitarias-que-estan-causando-furor-2\/"},"modified":"2016-06-16T16:49:35","modified_gmt":"2016-06-16T14:49:35","slug":"las-tendencias-publicitarias-que-estan-causando-furor-2","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/las-tendencias-publicitarias-que-estan-causando-furor-2\/","title":{"rendered":"Las tendencias publicitarias que est\u00e1n causando furor"},"content":{"rendered":"<p><span style=\"color: #000000;\">La industria de la publicidad se ha tenido que adaptar a pasos agigantados a la r\u00e1pida evoluci\u00f3n de consumidor, ya que hoy en d\u00eda los anuncios o banners est\u00e1ticos ya no causan ning\u00fan efecto en el p\u00fablico. Como he comentado en otras ocasiones para lograr conectar con el consumidor hay que llamarle la atenci\u00f3n, hay que destacar, y eso s\u00f3lo se consigue con lo que yo llamo el \u201c<em>Efecto Woow<\/em>\u201d. No es f\u00e1cil conseguir este efecto, pero si lo consigues la campa\u00f1a ser\u00e1 un \u00e9xito. Lo malo es que este efecto luego pasa de moda, por lo que cada dos por tres hay que innovar nuevas estrategias para seguir creando campa\u00f1as que provoquen ese asombro.<\/span><\/p>\n<p><span style=\"color: #000000;\">A continuaci\u00f3n te expongo algunos ejemplos de las tendencias publicitarias que se est\u00e1n ejecutando mundialmente y con un 100% de efectividad y conversi\u00f3n.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"color: #000000;\"><strong>Mimetizarse con tu p\u00fablico socialmente:<\/strong> <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Para tener \u00e9xito en las redes sociales la \u00fanica constante es el cambio. Las marcas deben de adaptarse y asemejarse a lo que su p\u00fablico objetivo hace en sus propias redes sociales, por lo que hay que conocerlos m\u00e1s afondo y crear contenido como si lo hicieran ellos mismo. De esta forma el \u00e9xito en las redes sociales estar\u00e1n garantizados y la efectividad ser\u00e1 muy alta. Una marca que realice a la perfecci\u00f3n esto, es <a href=\"http:\/\/www.marksandspencer.com\/\"><span style=\"color: #000000;\">Marks and Spencer<\/span><\/a> donde su equipo cre\u00f3 una serie de instant\u00e1neas en Twitter, d\u00e1ndolo todo en una fiesta con Dj. Est\u00e1 claro que funciono porque su p\u00fablico mayoritariamente es Millenial, y a este p\u00fablico le encanta los festivales de m\u00fasica,..etc<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/06\/Tendencias-1.jpg\"><span style=\"color: #000000;\"><img class=\"aligncenter size-full wp-image-11029\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2016\/06\/Tendencias-1.jpg\" alt=\"Tendencias 1\" width=\"535\" height=\"364\" \/><\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Anuncios 3D:<\/strong> Una de las estrategias que m\u00e1s \u00e9xito tiene para conseguir captar la atenci\u00f3n del usuario son los anuncios 3D. A la gente le encanta jugar y ver cosas diferentes y por eso estos anuncios funcionan tan bien. Esta publicidad realmente se consigue creando una landing page con efecto parallax, y de esta forma la campa\u00f1a se podr\u00e1 visualizar en cualquier dispositivo m\u00f3vil.<\/span><\/p>\n<p><span style=\"color: #000000;\">En el siguiente v\u00eddeo te dejo un ejemplo de un anuncio digital 3D.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/V_99S9__gcI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #000000;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>V\u00eddeo 3D para Facebook e Instagram:<\/strong> Estas dos plataformas aglutinan a la mayor\u00eda del p\u00fablico objetivo al que te diriges, y por eso muchas marcas ponen todas sus energ\u00edas en captar la atenci\u00f3n creando contenido visual para atraerlo y captar su atenci\u00f3n.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00a0 \u00b7 Jameson.<\/strong> Esta marca de whisky a captado la atenci\u00f3n de miles de usuarios y se ha hecho viral por su gran idea de crear un video para Facebook e Instagram en donde el efecto de 3D parec\u00eda que el barman\u00a0 te lanzaba una copa de whisky.<\/span><\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<p style=\"margin: 8px 0px 0px; padding: 0px 4px; text-align: center;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BDEJOnUq-RI\/\" target=\"_blank\" rel=\"noopener\">#Jameson shots in a line. #Jameson shots all around. Tag everyone you&#8217;re celebrating #StPatricksDay with. #LongLiveTheShot #SineMetu<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Un v\u00eddeo publicado por Jameson Whiskey (@jameson_us) el <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-03-17T18:48:02+00:00\">17 de Mar de 2016 a la(s) 11:48 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>\u00b7 Banana Republic.<\/strong> Otra marca que ha creado video para estas dos plataformas sociales con mucho \u00e9xito es <a href=\"http:\/\/www.bananarepublic.com\/\"><span style=\"color: #000000;\">Banana Republic<\/span><\/a>. Uno de los v\u00eddeos que m\u00e1s ha tenido \u00e9xito es el que te pongo a continuaci\u00f3n donde se muestra su nueva colecci\u00f3n de forma gr\u00e1fica (boceto).<\/span><\/p>\n<p><object id=\"flashObj\" width=\"652\" height=\"367\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=9,0,47,0\"><param name=\"movie\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&#038;isUI=1\" \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"flashVars\" value=\"videoId=3866003512001&#038;playerID=899459040001&#038;playerKey=AQ~~,AAAAAEMe8RQ~,R8iUD_53FI-fFhu9OAo50DzmPhxRXuK4&#038;domain=embed&#038;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed src=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&#038;isUI=1\" bgcolor=\"#FFFFFF\" flashVars=\"videoId=3866003512001&#038;playerID=899459040001&#038;playerKey=AQ~~,AAAAAEMe8RQ~,R8iUD_53FI-fFhu9OAo50DzmPhxRXuK4&#038;domain=embed&#038;dynamicStreaming=true\" base=\"http:\/\/admin.brightcove.com\" name=\"flashObj\" width=\"652\" height=\"367\" seamlesstabbing=\"false\" type=\"application\/x-shockwave-flash\" allowFullScreen=\"true\" allowScriptAccess=\"always\" swLiveConnect=\"true\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\"><\/embed><\/object><\/p>\n<p><span style=\"color: #000000;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Anuncios 3D con tecnolog\u00eda RFID: <\/strong><a href=\"https:\/\/www.facebook.com\/Burberry\/\"><span style=\"color: #000000;\">Burberry<\/span><\/a>\u00a0utiliza la tecnolog\u00eda 3D para atraer a nuevos clientes, y lo han conseguido combinando la publicidad 3D con la tecnolog\u00eda RFID. Su ropa incorpora una identificaci\u00f3n por radio frecuencia (RFID), gracias a esto cuando pasan esa ropa por delante de las m\u00faltiples pantallas interactivas que tienen en sus tiendas pueden ver m\u00e1s detalles e informaci\u00f3n de sus prendas. Pero lo que m\u00e1s ha cautivado la atenci\u00f3n del p\u00fablico es su anuncio en 3D estilo pasarela en donde t\u00fa puedes ver el anuncio en 360\u00ba, con lo cual ves todos las prendas por todos los lados. Adem\u00e1s decides si los modelos se mantienen juntos o se dispersan desfilando las prendas. Esto es incre\u00edble ya que es como un juego y el usuario decide lo que quiere hacer y ver.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dvm3qhd0GMg\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #000000;\">Lo importante es lograr cautivar el p\u00fablico, y sin duda hay mil formas, pero al final la clave est\u00e1 en proporcionar algo nuevo y diferente a lo usual.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La industria de la publicidad se ha tenido que adaptar a pasos agigantados a la r\u00e1pida evoluci\u00f3n de consumidor, ya que hoy en d\u00eda los anuncios o banners est\u00e1ticos ya [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":38462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[60],"tags":[2485,2486,2487,2488,1646,2489,1423,1643,2490,1946,2491],"featured_categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - 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