{"id":40605,"date":"2016-12-10T20:05:09","date_gmt":"2016-12-10T19:05:09","guid":{"rendered":"https:\/\/luxury.acorn.studio\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/"},"modified":"2021-02-26T10:53:56","modified_gmt":"2021-02-26T09:53:56","slug":"castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/","title":{"rendered":"Casta\u00f1er: de la humilde alpargata al mundo de la alta costura"},"content":{"rendered":"

El comienzo<\/strong><\/p>\n

Cuando Luis<\/strong> Casta\u00f1er<\/strong> y su primo Tom\u00e1s<\/strong> Serra<\/strong> decidieron tomar la senda de la confecci\u00f3n en 1927<\/strong> fundando el primer taller de creaci\u00f3n de alpargatas de la marca en Banyoles (Gerona)<\/strong>, poco se esperaban que, bastantes d\u00e9cadas m\u00e1s tarde, las generaciones posteriores de la firma conseguir\u00edan subir sus humildes alpargatas a lo alto de una pasarela de la moda de alta costura. <\/strong>Y todo, de una forma de lo m\u00e1s inesperada.<\/p>\n

En los inicios, durante la Guerra Civil en Espa\u00f1a, la empresa fue nacionalizada y los soldados eran enviados al frente con sus confecciones, las tradicionales alpargatas de siete cintas<\/strong> (\u00abespardenyes de set vetes\u00bb, en catal\u00e1n). Los momentos m\u00e1s crudos para la firma vendr\u00edan despu\u00e9s, tras la guerra, cuando la expansi\u00f3n de la industrializaci\u00f3n muchos campesinos emigraron a las grandes ciudades en busca de trabajo y sustituyeron su sencillo calzado de esparto por zapatos m\u00e1s elaborados. Pero Casta\u00f1er<\/strong><\/a> no se rindi\u00f3, sab\u00eda que vendr\u00edan tiempos mejores. Hab\u00eda que lanzarse fuera de Espa\u00f1a.<\/p>\n

\"castan%cc%83er-heritage_luxuryspain\"<\/a><\/p>\n

Los 60 y 70:<\/strong> Casta\u00f1er se expande
\n<\/strong><\/p>\n

Como en todo, llega un momento en que toca renovarse para seguir en pie. Para Casta\u00f1er<\/strong>, eso fue en los a\u00f1os 60<\/strong>, fruto de un relevo generacional y la consiguiente reinvenci\u00f3n de la firma: Lorenzo Casta\u00f1er<\/strong> e Isabel<\/strong>, su mujer, dan un giro al negocio y a\u00f1aden un toque de color<\/strong> a sus tradicionales alpargatas, convierti\u00e9ndolas en el calzado mediterr\u00e1neo de moda<\/strong>. Con ello, conseguir\u00edan cautivar la mirada de m\u00faltiples intelectuales<\/strong>, artistas<\/strong> y grandes<\/strong> personalidades<\/strong>, quienes pasar\u00edan a ser aut\u00e9nticos seguidores de la firma.<\/p>\n

\"alpargatas_castan%cc%83er_luxuryspain\"<\/a><\/p>\n

No obstante,\u00a0 el gran boom<\/em><\/strong> a\u00fan estaba por llegar. Un encuentro casual con el dise\u00f1ador Yves Saint Laurent<\/strong> en una feria en el Par\u00eds de los a\u00f1os 70<\/strong> ser\u00eda el punto culminante de la empresa alpargatera<\/strong>: el modisto les pidi\u00f3 nada m\u00e1s ni nada menos que el inusitado encargo de una alpargata con cu\u00f1a<\/strong> para su firma. Y as\u00ed lo hicieron, aceptaron el reto y se convirtieron en la marca de calzado pionera<\/strong> de la historia en realizar este tipo de zapato<\/strong>. La original era una alpargata plana en blanco, negro o azul, pero Saint Laurent<\/strong> la quiso con tac\u00f3n y desde entonces, Casta\u00f1er<\/strong> ha ido renov\u00e1ndola a\u00f1o tras a\u00f1o.<\/p>\n

Esta oportunidad les abrir\u00eda muchas puertas, llevando sus alpargatas a las colecciones de las principales firmas de moda de todo el mundo, y pasando a ser un fondo de armario imprescindible para muchos. Su \u00e9xito tambi\u00e9n les llev\u00f3 a abrir su primera tienda en Barcelona en el a\u00f1o 1994, la primera de muchas otras de las que tiene en ciudades como Madrid, Par\u00eds, Saint Tropez o Tokio, entre otras.<\/p>\n

\"castan%cc%83er_zapatos_lasa_luxuryspain\"<\/a><\/p>\n

Casta\u00f1er, hoy en d\u00eda<\/strong><\/p>\n

Pese a que sus inicios fuesen muy arraigados a la est\u00e9tica campestre, en la actualidad la riqueza<\/strong> de<\/strong> estilos<\/strong>, patrones, suelas y empeines es muy variada y atrevida: desde botas<\/strong> y botines<\/strong> a sandalias<\/strong>, zuecos<\/strong> o los m\u00e1s deportivos\u00a0sneakers<\/em><\/strong>. Adem\u00e1s, a parte de su destreza en la elaboraci\u00f3n de zapatos,\u00a0 lo que est\u00e1 entre sus creaciones son tambi\u00e9n magn\u00edficos complementos<\/strong> tales como una gran variedad de bolsos<\/strong> de todos los estilos, as\u00ed como fulares<\/strong>, sombreros<\/strong> y otros accesorios<\/strong>. Todos ellos creados con la misma ilusi\u00f3n que pusieron en aquel primer par de alpargatas que idearon hace tantos y tantos a\u00f1os.<\/p>\n

\"castan%cc%83er_bolso_luxuryspain\"<\/a><\/p>\n

Y es que a d\u00eda de hoy la familia Casta\u00f1er<\/strong> sigue al pie del ca\u00f1\u00f3n con la intuici\u00f3n<\/strong>, el entusiasmo<\/strong>, la tradici\u00f3n<\/strong> y la artesan\u00eda<\/strong> que caracteriza a la firma, sabi\u00e9ndose adaptar siempre a los nuevos<\/strong> tiempos<\/strong> y a las necesidades<\/strong> de los clientes, para que puedan seguir viendo en la firma las ra\u00edces<\/strong> mediterr\u00e1neas<\/strong> y la vocaci\u00f3n cosmopolita que hacen de Casta\u00f1er <\/strong>una marca atemporal<\/strong>.<\/p>\n

\"castan%cc%83er_zapatos_luxuryspain\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El comienzo Cuando Luis Casta\u00f1er y su primo Tom\u00e1s Serra decidieron tomar la senda de la confecci\u00f3n en 1927 fundando el primer taller de creaci\u00f3n de alpargatas de la marca […]<\/p>\n","protected":false},"author":8,"featured_media":38641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[60],"tags":[1783,1418,2392,2634,1423,1684,1951,1751],"featured_categories":[],"acf":[],"yoast_head":"\nCasta\u00f1er: de la humilde alpargata al mundo de la alta costura - Luxury Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxuryspain.es\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casta\u00f1er: de la humilde alpargata al mundo de la alta costura - Luxury Spain\" \/>\n<meta property=\"og:description\" content=\"El comienzo Cuando Luis Casta\u00f1er y su primo Tom\u00e1s Serra decidieron tomar la senda de la confecci\u00f3n en 1927 fundando el primer taller de creaci\u00f3n de alpargatas de la marca […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxuryspain.es\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Luxury Spain\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-10T19:05:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-26T09:53:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luxuryspain.es\/wp-content\/uploads\/2021\/02\/castan\u0303er_historia_luxuryspain.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"425\" \/>\n\t<meta property=\"og:image:height\" content=\"301\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luxury Spain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luxury Spain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/luxuryspain.es\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/luxuryspain.es\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/\"},\"author\":{\"name\":\"Luxury Spain\",\"@id\":\"https:\/\/luxuryspain.es\/#\/schema\/person\/4bde5ba6eeafa111480f0176cf52a23f\"},\"headline\":\"Casta\u00f1er: de la humilde alpargata al mundo de la alta costura\",\"datePublished\":\"2016-12-10T19:05:09+00:00\",\"dateModified\":\"2021-02-26T09:53:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/luxuryspain.es\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/\"},\"wordCount\":681,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/luxuryspain.es\/#organization\"},\"keywords\":[\"ALpargatas\",\"Asociaci\u00f3n Espa\u00f1ola del Lujo\",\"Casta\u00f1er\",\"historia\",\"Luxury Spain\",\"Luxury Spain Fashion\",\"Moda\",\"ZApatos\"],\"articleSection\":[\"noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/luxuryspain.es\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/luxuryspain.es\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/\",\"url\":\"https:\/\/luxuryspain.es\/castaner-de-la-humilde-alpargata-al-mundo-de-la-alta-costura-2\/\",\"name\":\"Casta\u00f1er: de la humilde alpargata al mundo de la alta costura - 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