{"id":42199,"date":"2018-03-08T17:15:36","date_gmt":"2018-03-08T16:15:36","guid":{"rendered":"https:\/\/luxury.acorn.studio\/premio-para-la-nueva-identidad-corporativa-de-o-percebeiro\/"},"modified":"2018-03-08T17:15:36","modified_gmt":"2018-03-08T16:15:36","slug":"premio-para-la-nueva-identidad-corporativa-de-o-percebeiro","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/premio-para-la-nueva-identidad-corporativa-de-o-percebeiro\/","title":{"rendered":"Premio para la nueva identidad corporativa de O Percebeiro"},"content":{"rendered":"<p>El <em>restyling<\/em> de marca elaborado para <a href=\"http:\/\/opercebeiro.com\/\" target=\"_blank\" rel=\"noopener\"><strong>O Percebeiro<\/strong><\/a> por la agencia de publicidad viguesa <strong>An\u00f3nimo Advertising<\/strong> ha resultado ganador en la categor\u00eda de \u201c<strong>mejor creatividad en identidad corporativa luxury<\/strong>\u201d en el festival internacional Luxury Advertising Awards, que este a\u00f1o ha celebrado su 5\u00aa edici\u00f3n.<\/p>\n<p>Este certamen de la publicidad de lujo, presidido por Jimmy Landaburu y, de manera honor\u00edfica, por S.A.R. la princesa B\u00e9atrice d\u2019Orl\u00e9ans, trata de poner en valor la importancia de la estrategia de comunicaci\u00f3n de cualquier marca de lujo como forma eficaz de transmitir la filosof\u00eda de la empresa y, al mismo tiempo, ayudar a realizar un acercamiento a clientes y referentes sociales.<\/p>\n<p><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2018\/03\/Opercebeiro-LuxurySpain.jpg\"><img class=\"aligncenter size-full wp-image-16846\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2018\/03\/Opercebeiro-LuxurySpain.jpg\" alt=\"Opercebeiro-LuxurySpain\" width=\"980\" height=\"403\" \/><\/a><\/p>\n<p>La nueva ilustraci\u00f3n a plumilla creada para <strong>O Percebeiro<\/strong> sigue la estela de los productos \u2018Premium\u2019, con unas im\u00e1genes tradicionales cuidadas y selectas. La nueva tipograf\u00eda manuscrita aporta un car\u00e1cter m\u00e1s elegante y diferente, y al mismo tiempo, a\u00f1ade un aire tradicional muy especial. Acompa\u00f1a al logo una evoluci\u00f3n del eslogan de la marca, perfecto para esta imagen renovada, con <strong>aires muy marcados de tradici\u00f3n y elegancia.<\/strong><\/p>\n<p>\u201c<em>Somos una empresa que se esfuerza por destacar y diferenciarse. Hemos decidido dar un paso adelante y centrarnos en el consumidor final a trav\u00e9s de esta nueva imagen, m\u00e1s elegante, dirigida a los amantes del buen comer y los productos de calidad<\/em>\u201d, se\u00f1al\u00f3 Manuel Otero, director general de O Percebeiro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El restyling de marca elaborado para O Percebeiro por la agencia de publicidad viguesa An\u00f3nimo Advertising ha resultado ganador en la categor\u00eda de \u201cmejor creatividad en identidad corporativa luxury\u201d en [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":42200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[60],"tags":[1418,1423,2510,3428],"featured_categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - 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