{"id":42311,"date":"2018-04-10T15:41:53","date_gmt":"2018-04-10T13:41:53","guid":{"rendered":"https:\/\/luxury.acorn.studio\/habla-el-lujo-accesible\/"},"modified":"2018-04-10T15:41:53","modified_gmt":"2018-04-10T13:41:53","slug":"habla-el-lujo-accesible","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/habla-el-lujo-accesible\/","title":{"rendered":"Habla, el lujo accesible"},"content":{"rendered":"<p style=\"font-weight: 400;\">Trujillo (C\u00e1ceres), a\u00f1o 2000; un proyecto de nueva creaci\u00f3n cuyos promotores pose\u00edan una notable trayectoria empresarial, pero en sectores lejanos al mundo del vino. Una zona desconocida sin tradici\u00f3n vitivin\u00edcola y con una denominaci\u00f3n de origen de escaso prestigio. Un vi\u00f1edo reci\u00e9n plantado en una \ufb01nca de doscientas hect\u00e1reas con pocos recursos h\u00eddricos. La necesidad de hacerse un hueco en un mercado muy tradicional en el que no exist\u00edan propuestas que se salieran de lo convencional. Un equipo joven con gran talento pero todav\u00eda sin una trayectoria reconocida y sin experiencia previa en com\u00fan.<\/p>\n<p style=\"font-weight: 400;\">A todos estos factores adversos se interpon\u00edan el deseo y la convicci\u00f3n de hacer unos vinos de m\u00e1xima calidad con una marca que revolucionara el sector.<\/p>\n<p style=\"font-weight: 400;\">En el caso de\u00a0<a href=\"http:\/\/www.bodegashabla.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Habla<\/strong><\/a>, minimizar todas las desventajas antes mencionadas para convertirlas en activos y construir as\u00ed una marca de \u00e9xito es lo que se ha buscado y el posicionamiento como herramienta estrat\u00e9gica son las mejores condiciones para poder competir con ventaja de acuerdo a las caracter\u00edsticas particulares de cada proyecto.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2018\/04\/ulises.jpg\"><img class=\"aligncenter size-full wp-image-17105\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2018\/04\/ulises.jpg\" alt=\"Habla-ulises-campa\u00f1a-LuxurySpain\" width=\"1240\" height=\"1789\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\"><strong>Habla<\/strong>\u00a0es una marca\u00a0<em>premium<\/em>\u00a0sin grandes barreras de acceso, tanto a nivel de comprensi\u00f3n de la propia propuesta de valor como de precio.<\/p>\n<p style=\"font-weight: 400;\">El nuevo lujo tiene un nivel de complicidad, compromiso y cercan\u00eda superior con su audiencia. Representa la modernidad y la vanguardia como propuesta alternativa a la tradici\u00f3n. Apela al deseo con discursos m\u00e1s emocionales y conjugan a la perfecci\u00f3n el estatus de culto con su vocaci\u00f3n universal.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2018\/04\/21688061_1875433919151174_5867631348195513058_o-e1523374623825.jpg\"><img class=\"aligncenter size-full wp-image-17097\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2018\/04\/21688061_1875433919151174_5867631348195513058_o-e1523374623825.jpg\" alt=\"LuxurySpain-Bodegas-Habla\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\">Con estas premisas,\u00a0<strong>Habla<\/strong>\u00a0abandera un soplo de aire fresco en un sector marcado por la tradici\u00f3n, pero tambi\u00e9n muy convencional en algunos aspectos.\u00a0 En el ADN de la marca est\u00e1n la innovaci\u00f3n y la modernidad, el objetivo es acercarse a su p\u00fablico con un lenguaje nuevo m\u00e1s cercano, sencillo y directo.<\/p>\n<p style=\"font-weight: 400;\">En la gestaci\u00f3n de\u00a0<strong>Habla,<\/strong>\u00a0su atenci\u00f3n siempre estuvo en el sector del lujo. Su posicionamiento tiene que ver con renovar el concepto de exclusividad dentro del vino, es por eso que los c\u00f3digos y referencias que utiliza la marca son los propios de este nuevo lujo. Concretamente el arte, la moda y en especial el perfume de alta gama son los sectores principales en los que encontramos el tipo de lenguaje para\u00a0<strong>HABLA<\/strong>.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2018\/04\/29543202_2101019599925937_8634882699334680682_n-e1523374677948.jpg\"><img class=\"aligncenter size-full wp-image-17099\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2018\/04\/29543202_2101019599925937_8634882699334680682_n-e1523374677948.jpg\" alt=\"LuxurySpain-Habla-de-ti\" width=\"636\" height=\"686\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\">\u201c<em><strong>Hace dieciocho a\u00f1os \u2013<\/strong><\/em><em>en palabras de su director creativo, Valent\u00edn Iglesias<strong>&#8211; este sector necesitaba transgresi\u00f3n, y nosotros encontramos la inspiraci\u00f3n\u00a0en una leyenda cl\u00e1sica, ligada al Mois\u00e9s de Miguel \u00c1ngel, consideraba por \u00e9l\u00a0como su creaci\u00f3n m\u00e1s perfecta. Al terminarla, el artista golpe\u00f3 la estatua con su maza y le dijo: \u201c\u00a1HABLA!\u201d, sintiendo que la \u00fanica cosa que le faltaba por extraer del m\u00e1rmol era la propia vida a trav\u00e9s de la palabra. En la rodilla de la estatua se puede apreciar una marca, tal vez del martillo de Miguel \u00c1ngel\u201d.<\/strong><\/em><\/p>\n<p><strong>Habla<\/strong>\u00a0 es \u00a0arte, moda y aroma a lujo accesible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trujillo (C\u00e1ceres), a\u00f1o 2000; un proyecto de nueva creaci\u00f3n cuyos promotores pose\u00edan una notable trayectoria empresarial, pero en sectores lejanos al mundo del vino. Una zona desconocida sin tradici\u00f3n vitivin\u00edcola [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":42312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[60],"tags":[1418,2072,1423,2777,3482],"featured_categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Habla, el lujo accesible - Luxury Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxuryspain.es\/habla-el-lujo-accesible\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Habla, el lujo accesible - Luxury Spain\" \/>\n<meta property=\"og:description\" content=\"Trujillo (C\u00e1ceres), a\u00f1o 2000; un proyecto de nueva creaci\u00f3n cuyos promotores pose\u00edan una notable trayectoria empresarial, pero en sectores lejanos al mundo del vino. 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