{"id":43973,"date":"2020-07-15T08:00:40","date_gmt":"2020-07-15T06:00:40","guid":{"rendered":"https:\/\/luxury.acorn.studio\/foreo-el-covid-19-consolida-el-habito-de-la-rutina-facial-en-casa\/"},"modified":"2021-03-12T10:46:55","modified_gmt":"2021-03-12T09:46:55","slug":"foreo-el-covid-19-consolida-el-habito-de-la-rutina-facial-en-casa","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/foreo-el-covid-19-consolida-el-habito-de-la-rutina-facial-en-casa\/","title":{"rendered":"FOREO: El covid-19 consolida el h\u00e1bito de la rutina facial en casa"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><em><a href=\"https:\/\/www.foreo.com\/\">FOREO<\/a><\/em><\/strong><em> mantiene las cifras de ventas de sus gamas UFO y LUNA logradas durante el confinamiento motivado por la crisis sanitaria<\/em><\/p>\n<p style=\"text-align: justify;\">Una de las consecuencias de la pandemia global que estamos viviendo es, sin duda, <strong>un cambio significativo en nuestro estilo de vida<\/strong>, lo que se refleja en todas las \u00e1reas de consumo. En lo relativo a la belleza, el confinamiento no solo ha despertado la necesidad de recurrir a tratamientos para auto aplicar o realizar en casa, sino que, adem\u00e1s, estos se orientan principalmente a los cuidados higi\u00e9nicos y a la nutrici\u00f3n cut\u00e1nea. As\u00ed lo demuestra el <strong>aumento superior al 157% de la demanda de los dispositivos LUNA 3 y UFO 2 de la compa\u00f1\u00eda sueca de tecno belleza FOREO<\/strong>, cifras que mantiene durante la desescalada.<\/p>\n<p style=\"text-align: justify;\">Lo apuntaban diversos estudios<sup><sup>[1]<\/sup><\/sup> durante la crisis: mientras el consumo de cosm\u00e9ticos para maquillaje disminu\u00eda cerca de un 40% durante el confinamiento, el <strong>inter\u00e9s por art\u00edculos para el cuidado personal como limpiadores y cremas hidratantes se disparaba, alcanzando hasta m\u00e1s del 100% de crecimiento en los \u00faltimos meses<\/strong>. En una encuesta de investigaci\u00f3n de consumo a nivel mundial, <strong>FOREO<\/strong> tambi\u00e9n encontr\u00f3 que a lo largo de COVID <strong>el 96,5% prefer\u00eda invertir en el cuidado de la piel que en el maquillaje y casi el 40% de los usuarios almacenaban sus productos favoritos para el cuidado de la piel por temor a nuevos repuntes del virus<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Todo parece indicar que <strong>el cuidado facial en casa se ha instalado como un h\u00e1bito de belleza y la previsi\u00f3n es que perdurar\u00e1 incluso despu\u00e9s de la \u00e9poca post COVID<\/strong>. <strong>FOREO<\/strong> ha incrementado sus l\u00edneas de producci\u00f3n, con lo que espera poder producir 250.000 productos semanales a partir de este mes de junio.<\/p>\n<p style=\"text-align: justify;\"><em><sup><sup>[1]<\/sup><\/sup>SPATE NY. \u201cCOVID-19 Trends Tracker &#8211; Beauty\u201d. Marzo y mayo 2020.<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2020\/07\/02_FOREO_Lead-Image_UFO-2_LED-Light.jpg\"><img class=\"aligncenter size-large wp-image-22144\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2020\/07\/02_FOREO_Lead-Image_UFO-2_LED-Light-1024x575.jpg\" alt=\"02_FOREO_Lead Image_UFO 2_LED Light\" width=\"1024\" height=\"575\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Durante el confinamiento hemos podido observar que se han acelerado tendencias emergentes como un cuidado personal en el sentido hol\u00edstico, donde propuestas como la de <strong>FOREO<\/strong> han cobrado especial inter\u00e9s en nuestras clientas, que se han dedicado m\u00e1s tiempo a s\u00ed mismas para realizar tratamientos en casa, a\u00f1adiendo un paso muy sano a su rutina diaria\u201d, asegura la experta.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Cambios en la vuelta del comercio f\u00edsico<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">La reciente <strong>reapertura de los 250 puntos de venta que FOREO tiene en Espa\u00f1a no ha detenido esta tendencia<\/strong>, si bien ha dejado mostrar una nueva tipolog\u00eda de consumidor, que llega al punto de venta muy informado y con su elecci\u00f3n de compra decidida, pero que busca una experiencia muy personalizada y satisfactoria. Para adecuarse a ello <strong>FOREO<\/strong> no solo ha implementado en sus puntos de venta todas las medidas de seguridad legales, sino que ha destinado importantes recursos para formar a la plantilla de tienda durante los meses de confinamiento. Para ello, la compa\u00f1\u00eda cre\u00f3 una plataforma de e-learning para consolidar los conocimientos sobre skincare y producto, e imparti\u00f3 formaciones espec\u00edficas sobre <em>back to work<\/em>, educando a su personal sobre los protocolos de seguridad, y los nuevos servicios derivados de ellos, como las alternativas al tester o las demos en dispositivos electr\u00f3nicos.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2020\/07\/FOREO_LUNA-3-low.png\"><img class=\"aligncenter size-full wp-image-22142\" src=\"http:\/\/www.luxuryspain.es\/wp-content\/uploads\/2020\/07\/FOREO_LUNA-3-low.png\" alt=\"FOREO_LUNA 3 low\" width=\"1000\" height=\"666\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FOREO mantiene las cifras de ventas de sus gamas UFO y LUNA logradas durante el confinamiento motivado por la crisis sanitaria Una de las consecuencias de la pandemia global que [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":43974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[38],"tags":[1418,3493,1423,1431],"featured_categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - 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