{"id":67363,"date":"2023-03-28T08:45:28","date_gmt":"2023-03-28T06:45:28","guid":{"rendered":"https:\/\/luxuryspain.es\/?p=67363"},"modified":"2023-03-23T13:35:00","modified_gmt":"2023-03-23T12:35:00","slug":"engel-volkers-presenta-su-nueva-identidad","status":"publish","type":"post","link":"https:\/\/luxuryspain.es\/engel-volkers-presenta-su-nueva-identidad\/","title":{"rendered":"Engel &#038; V\u00f6lkers presenta su nueva identidad"},"content":{"rendered":"<p><a href=\"https:\/\/www.engelvoelkers.com\/es-es\/barcelona\/?gclid=Cj0KCQjw8e-gBhD0ARIsAJiDsaXsRsZv6kQaMSZsfrrwnKsjP1gOVmWY5JibZ05EGCNzMa_q0BgN_BUaAhgGEALw_wcB\" target=\"_blank\" rel=\"noopener\"><strong>Engel &amp; V\u00f6lkers<\/strong><\/a>, miembro de la <a href=\"https:\/\/luxuryspain.es\/\" target=\"_blank\" rel=\"noopener\"><strong>Asociaci\u00f3n Espa\u00f1ola del Lujo<\/strong><\/a>, presenta su <strong>nueva identidad corporativa<\/strong>. La <strong>nueva marca refleja el crecimiento<\/strong> de la empresa a lo largo de los \u00faltimos a\u00f1os, y c\u00f3mo la<strong> digitalizaci\u00f3n ha formado parte de este crecimiento.<\/strong><\/p>\n<p><a href=\"https:\/\/www.engelvoelkers.com\/es-es\/barcelona\/?gclid=Cj0KCQjw8e-gBhD0ARIsAJiDsaXsRsZv6kQaMSZsfrrwnKsjP1gOVmWY5JibZ05EGCNzMa_q0BgN_BUaAhgGEALw_wcB\" target=\"_blank\" rel=\"noopener\"><strong><img class=\"aligncenter wp-image-67365 size-full\" src=\"https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/1-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1.jpg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/1-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1.jpg 1080w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/1-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-365x365.jpg 365w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/1-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-1024x1024.jpg 1024w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/1-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-350x350.jpg 350w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/1-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-768x768.jpg 768w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/1-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-340x340.jpg 340w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/1-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-640x640.jpg 640w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/1-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-960x960.jpg 960w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/strong><\/a><\/p>\n<p>El <strong>perfeccionamiento de la marca<\/strong> se ha llevado a cabo en los \u00faltimos dos a\u00f1os en un intenso <strong>proceso creativo<\/strong> en colaboraci\u00f3n con la <strong>agencia internacional de dise\u00f1o Saffron y el estudio tipogr\u00e1fico Dalton Maag.<\/strong><\/p>\n<p>\u201cLa nueva marca y la ic\u00f3nica villa, ahora separada, combinan herencia y modernidad, mostr\u00e1ndose al mismo tiempo clara y atemporales.\u201d Seg\u00fan <strong>Christian V\u00f6lkers, fundador y presidente del Consejo Asesor de Engel &amp; V\u00f6lkers:\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.engelvoelkers.com\/es-es\/barcelona\/?gclid=Cj0KCQjw8e-gBhD0ARIsAJiDsaXsRsZv6kQaMSZsfrrwnKsjP1gOVmWY5JibZ05EGCNzMa_q0BgN_BUaAhgGEALw_wcB\" target=\"_blank\" rel=\"noopener\"><strong><img class=\"aligncenter wp-image-67367 size-full\" src=\"https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/2-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1.jpg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/2-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1.jpg 1080w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/2-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-365x365.jpg 365w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/2-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-1024x1024.jpg 1024w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/2-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-350x350.jpg 350w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/2-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-768x768.jpg 768w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/2-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-340x340.jpg 340w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/2-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-640x640.jpg 640w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/2-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-960x960.jpg 960w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/strong><\/a><\/p>\n<h4>Nueva identidad<\/h4>\n<p>En un sector que evoluciona constantemente para intentar dar respuesta a la creciente demanda, las fluctuaciones del mercado y la digitalizaci\u00f3n, <strong>los valores de Engel &amp; V\u00f6lkers se han mantenido inalterables durante m\u00e1s de 40 a\u00f1os.<\/strong> \u201c<strong>Competencia, exclusividad y pasi\u00f3n<\/strong> son los tres ejes sobre los que pivota nuestra identidad de marca.\u201d Se\u00f1ala <strong>Sven Odia, CEO de Engel &amp; V\u00f6lkers.<\/strong><\/p>\n<p>Los cambios m\u00e1s significativos en la marca incluyen: modificaciones en el <strong>logotipo<\/strong> y la <strong>creaci\u00f3n de un tipo de letra personalizado.<\/strong><\/p>\n<p>La emblem\u00e1tica villa del<strong> \u201c414 Elbchaussee\u201d de Hamburgo<\/strong> se<strong>\u00a0ha adaptado y separado de la marca.<\/strong><\/p>\n<p>Se ha desarrollado una <strong>tipograf\u00eda especial<\/strong> que refleja el <strong>car\u00e1cter premium \u00fanico de Engel &amp; V\u00f6lkers<\/strong> con su<strong> moderna simplicidad<\/strong>, adem\u00e1s de estar optimizada, tanto en el entorno digital como en el anal\u00f3gico.<\/p>\n<p><a href=\"https:\/\/www.engelvoelkers.com\/es-es\/barcelona\/?gclid=Cj0KCQjw8e-gBhD0ARIsAJiDsaXsRsZv6kQaMSZsfrrwnKsjP1gOVmWY5JibZ05EGCNzMa_q0BgN_BUaAhgGEALw_wcB\" target=\"_blank\" rel=\"noopener\"><strong><img class=\"aligncenter wp-image-67375 size-full\" src=\"https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/6-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1.jpg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/6-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1.jpg 1080w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/6-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-365x365.jpg 365w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/6-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-1024x1024.jpg 1024w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/6-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-350x350.jpg 350w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/6-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-768x768.jpg 768w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/6-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-340x340.jpg 340w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/6-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-640x640.jpg 640w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/6-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-960x960.jpg 960w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/strong><\/a><\/p>\n<p>\u201cLa<strong> misi\u00f3n<\/strong> era <strong>perfeccionar nuestra marca digital<\/strong> y que a la vez <strong>reflejara el crecimiento de la empresa y el posicionamiento premium<\/strong>. Nuestro proyecto cre\u00f3 un sistema de dise\u00f1o vivo y una infraestructura para distribuir los nuevos activos. Activos que son de nuestra propiedad celebrando la fuerte herencia de nuestra marca y llev\u00e1ndola a una nueva era.\u201d <strong>Explica Lara Maier, responsable de gesti\u00f3n de marca de Engel &amp; V\u00f6lkers.<\/strong><\/p>\n<p><a href=\"https:\/\/www.engelvoelkers.com\/es-es\/barcelona\/?gclid=Cj0KCQjw8e-gBhD0ARIsAJiDsaXsRsZv6kQaMSZsfrrwnKsjP1gOVmWY5JibZ05EGCNzMa_q0BgN_BUaAhgGEALw_wcB\" target=\"_blank\" rel=\"noopener\"><strong><img class=\"aligncenter wp-image-67369 size-full\" src=\"https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/3-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1.jpg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/3-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1.jpg 1080w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/3-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-365x365.jpg 365w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/3-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-1024x1024.jpg 1024w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/3-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-350x350.jpg 350w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/3-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-768x768.jpg 768w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/3-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-340x340.jpg 340w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/3-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-640x640.jpg 640w, https:\/\/luxuryspain.es\/wp-content\/uploads\/2023\/03\/3-Carousel_Post-Topic_1-Introduction-Launch_Com_SoMe-1x1-1-960x960.jpg 960w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engel &amp; V\u00f6lkers, miembro de la Asociaci\u00f3n Espa\u00f1ola del Lujo, presenta su nueva identidad corporativa. La nueva marca refleja el crecimiento de la empresa a lo largo de los \u00faltimos [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":67381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[39],"tags":[4876,1646,4429,1819,4877,2455],"featured_categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engel &#038; V\u00f6lkers presenta su nueva identidad<\/title>\n<meta name=\"description\" content=\"Engel &amp; V\u00f6lkers presenta su nueva identidad corporativa. 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